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Few years ago, while working with one of our clients who happened to be from the Business Servicing industry, shared a vital information with the CEO of TransData i.e. Me, “The amount of data that currently exists in our company doubles every 18 months. It’s an incredible time to be working with data but we don’t know what to do with it and how to keep that data fresh?’
That’s when TransData realized that The Contact Verification and Data Cleansing practice is the need of the hour and continually evolving one to say the least, and we did not want to miss this bandwagon.
Challenges and Opportunities
Effective Contact Verification is a game-changer when it comes to customer retention and reaching out to your customers. Therefore, it is essential to have a reliable data cleansing company in place. Transdata as any other start up process, initiated this opportunity by using simple excel sheets and doing the work manually but soon realized that any human intervention means high error in return. As time progressed and we understood our client(s) we saw an opportunity to automate some parts of the verification process and build a proprietary platform “Contact Verification (CV)” in-house which translated into a multi step verification and data validation process, embedded with a layer of QA. Understanding our customers need was very critical to us and eliminating any human error was pivotal. CV helped giving confidence to our customers and TransData improved their data accuracy from 90% to 97%. This was a big leap towards TransData’s customers to guarantee the output to ‘their’ end users and increase not only their sales, but also the end user’s sales and ratio of direct connects drastically.
Where are we now?
There is an increased demand for clean data and it becomes crucial for enterprises to handle vast amount of raw data across the entire organization. The TransData Contact Verification practice understands the client’s specific expectations and addresses them in a sustainable and comprehensive manner, but how?
TransData hit ‘spot on’ with taking the right steps at the right time by having its internal IT team working closely with TransData’s Contact Verification team to build the right platform to improve productivity and quality of the data. Today we have a team of 200+ professionals who are dedicated to the CV process, and are physically making calls to verify our customers B2B data. TransData processes/validates more than 1 Mil+ data in a month and for urgent contacts we have a turnaround time of 24-48 hours.
How TransData delivers business value
The TransData Data Hygiene practice supports clients across industries who have a need to cleanse or verify their B2B data and provides services that are not traditionally offered by other outsourcers.
Our services include:
- Data Cleansing
- Data Health Scan
- Contact Verification
- Collecting Missing Data
We deliver on our promised benefits by:
- Offering solutions that provide continuing, custom value
- Handling operations beyond service level agreements (SLAs)
- Building an intensive partnership with clients
We pride ourselves as a ‘Technology Infused BPO’ company and provide delivery elements through our own proprietary channels and tools such as new processes, technology, strong domain skills, and culture. We help clients effectively respond to new technological, social, and economic pressures and changes.
Find out how you can have your data cleansed?