Online shopping has become an extensive practice occurring worldwide!
Some people prefer purchasing goods online for convenience, others because of the aggressive price offered by e-commerce platforms. Digital buyers are also highly influenced by a range of digital resources to shop, such as brand emails, SMS, product reviews. All this and more has elevated the level of digital buyers. PayPal is the ideal payment gateway used worldwide amongst shoppers online, as more than 40% of shoppers avowed using this method. The conventional credit card comes on the second number with a 31% usage rate, followed by debit cards.
The feasibility of internet connections available on the range of devices allows online shoppers to purchase products almost anywhere, no matter what kind of device is used. Last quarter of 2016, saw purchasing of online goods from a tablet, which had an average worth of 106.98 U.S. dollars, while purchases placed from PC devices averaged 143.35 U.S. dollars. In the United States, online shopping is expected to rise in future, as the country is one of the chief online retail markets categorized by online shoppers reach, with growth projections for the upcoming years. About 80% of Internet users in the United States are expected to shop for at least one product online during the calendar year in 2019, a remarkable increase from 2013, where this share stood at 73%.
Statista, an intuitive tool for researching quantitative data and other related information from various markets has compiled this comprehensive e-commerce statistics comparing e-commerce metrics, digital buyers, and their device usage, based on a sample of more than 7 billion shopping sessions. Let’s take a look!
Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
This statistic portrays information on retail e-commerce sales across countries from the period of 2014 to 2021. In 2016, retail e-commerce sales around the world were recorded to 1.86 trillion dollars and e-retail revenues are expected to grow to 4.48 trillion US dollars in 2021. Online Shopping activities vary by region worldwide – in 2016, an estimated 19% of all retail sales in China occurred via internet but in Japan, the share was only 6.7%. Desktop PCs are still the most trendy device for placing online orders online but smartphones, are catching up.
Number of digital buyers worldwide from 2014 to 2021 (in billions)
This timeline represents a forecast of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people worldwide are estimated to make purchases online, up from 1.66 billion global digital buyers in 2016.
Digital shopping device usage and frequency worldwide in 2017
Despite the omnipresence of smartphones and the conjecture that global mobile traffic will grow exponentially over the next few years, PCs are still the device of choice for e-commerce in the U.S.
According to a Q4 2013 study from Monetate, 73.2% of visits to online shopping sites come from PC users, as opposed to 14.6% and 12.2% from tablets and smartphones, respectively.
The statistic above represents the device usage by daily and weekly online shoppers worldwide in 2017. During the survey period, 11 percent of respondents stated that they shopped online via mobile on a weekly basis.
This statistic illustrates the mobile shopping penetration worldwide as of March 2016, sorted by region. During the survey period, it was found that 46 % of internet users in the Asia Pacific region made online purchases via mobile or a handheld device.
It is no secret that the e-commerce industry will rise exponentially. Hence, it is important to choose a company for your e-commerce needs which is already playing the game by the new rules. The digital buyer penetration in the United States from 2013 to 2021 kept rising exponentially. In 2016, 77 percent of internet users in the United States had purchased products online. In 2020, this figure is expected to grow to 81.3 % owing to enhanced penetration of e-commerce services.
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